Brand & marketing communications
I work with B2B, healthcare and consumer brands on strategy, positioning, narratives and copy. With 20+ years of experience, that includes developing brand platforms and stories, creating campaigns and concepts, and writing across every medium.
Strategy & narratives
- Brand platforms and narratives
- Messaging and positioning
- Brand and campaign strategy
Concepts & copywriting
- Campaign concepts
- Websites and launch communication
- Film and video scripts
- Long-form and editorial copy
AI & language adaptation
AI can generate acceptable English. It is much less reliable at preserving tone, intent, ambition and conceptual sharpness—especially across languages and brands.
I refine AI-generated content so it sounds distinctive, consistent and on-brand. I also adapt Swedish and French marketing communications into natural English without losing the original idea, tone or intent.
- AI-generated content adaptation
- Swedish-to-English creative adaptation
- French-to-English creative adaptation
- Brand voice alignment
- Headline and campaign refinement
- Native-English tone correction
If you need help with brand strategy, narratives, campaigns or copy—or want AI-generated content to sound like your brand—feel free to get in touch.
patrick@fitzgeraldworks.com
Brand & Marketing Communications 